wein_lovins_102808

Amory Lovins

Chairman and Chief Scientist, Rocky Mountain Institute

October 28, 2008 — 4:10 PM
University of California, Berkeley — UC Berkeley Campus

Add to Google Calendar 10/28/2008 4:10 PM 10/28/2008 6:00 PM America/Los_Angeles Natural Capitalism: The Next Industrial Revolution

About the Lecture Industrial capitalism productively employs and reinvests in two forms of capital: money and goods. Natural capitalism adds two even more important forms of capital: people and nature. Playing with a full deck lets businesspeople make more money, … Continued

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About the Lecture

Industrial capitalism productively employs and reinvests in two forms of capital: money and goods. Natural capitalism adds two even more important forms of capital: people and nature. Playing with a full deck lets businesspeople make more money, have more fun, do more good, and gain stunning competitive advantage through four interlinked principles.

About Amory Lovins

For four decades, Amory Lovins has applied his knowledge and passion for science to create solutions to some of the world’s most challenging problems. Much of Lovins’ work occurs at the Rocky Mountain Institute (RMI), of which he is cofounder and currently serves as chairman and chief scientist. RMI was founded in 1982, and serves as an independent, entrepreneurial, nonprofit think-and-do tank. The institute performs research and consulting services in energy, buildings, industry, communities, climate, transportation, and water, within the framework of “natural capitalism.” RMI and Lovins aim to foster efficient and restorative use of resources to make the world secure, just, prosperous, and life-sustaining. He has also been active in crafting policy around the world in the fields of energy, resource, environmental development, and security, chiefly in the private sector.


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